We’re in the last few days of 2017. That means you’re probably trying to tie up some loose ends and get organized for the following year. Organization and planning are key when it comes to putting out quality content for your business.
A content calendar helps save you time and energy when it comes to brainstorming topics and themes and can help you stay on track.
Whether you’re launching products, delivering value via your blog, or sending emails to your list, here are a few helpful tips for planning out your 2018 content calendar quickly and with ease.
Create a Theme For Each Month
This is common for bloggers to do. If you are trying to keep your content fresh and relevant, you’ll find it helpful to come with monthly themes you can base your content on. Then, all you need to do is brainstorm topics that fit within that category.
For example, lots of people tend to be interested in goal-setting and starting fresh in January. You may even have a launch for your business that could be an entire theme for a particular month.
Be sure to set goals for your business for the year first along with how much content you want to produce each month before you decide on your monthly content theme.
Determine Which Issues Your Customers Need Addressed
Are there unique challenges in your industry that customers face? If you’re not sure, ask them. Reach out to your email list with a survey. Join Facebook groups on your niche and just observe the conversations and questions asked there.
Use your findings to create a list of potential topics, promotions, and lead magnets you can create. Sometimes, it’s easy to run dry on content ideas, but by doing this ahead of time, you can stock up on plenty of topics to use when the time is right.
Repurpose Old Content
Another easy way to plan out your content calendar for 2018 is to repurpose a lot of older content that people have. found helpful. Do you have popular blog posts, e-books, case studies etc.? If there are evergreen, you can always update and repurpose them in the new year.
For example, you may want to take some popular written content and turn it into a webinar, infographic, masterclass, video, or course.
You can also update older blog posts that have been popular and create new lead magnets to grow your email list.
Keep It Limited and Create Funnels
Another idea for easy content planning is to keep your free and open content simple, helpful, and limited and create opt-ins to get people on your email list to receive exclusive content from you.
This is where you’ll create an evergreen email funnel to establish authority, build trust, and sell your products or services. Once you create your email funnel series, you can automate it for new sign-ups and won’t have to add much content in the future. This is a great way to set yourself up for 2018 and the years to come.
Have you planned out your content calendar for 2018 yet? Do you use any of these strategies?