LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much more than just a social platform. It can be transformed into a powerful direct sales tool that shortens your sales cycle and builds meaningful connections. According […]
The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, buyers are constantly bombarded with content, making personalization a requirement for cutting through the noise and staying competitive. Generic messaging simply doesn’t draw attention from buyers who expect businesses to understand […]
The B2B sales process has undoubtedly changed in recent years due to technological and economic shifts. Cold calls and lengthy in-person meetings, once the cornerstones of B2B enterprise business development, have become a thing of the past. Instead, business decision-makers now conduct a staggering amount of research online before engaging with a salesperson. A study […]
In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]
Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word. This […]
Whether you deal with $500,000 service contracts or $5 retail products, every touchpoint you have with a customer is an opportunity to care for them—and keep them coming back to your brand for life. What if someone asked your customers, “How do you feel about that brand?” How would they answer? It seems like an […]
Customer Success Managers (CSMs) have long been critical in helping companies build and grow customer relationships. A good CSM not only forms a strong bond with customers but also finds ways to improve their lives — and generate additional revenue for the company. But there are plenty of challenges in the average CSM’s day. Chief […]
Approximately one week from today — everyone working from their home or office will make a mass exit to enjoy a long weekend. Memorial Day is celebrated in the United States on the last Monday of May. This year it falls on the final day of the month, the 31st. Businesses around the nation will […]
Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]
Running your own business and knowing how to sell go hand in hand. Whether you’re selling to other customers or other businesses, the idea of actually selling can seem overwhelming and time-consuming. You may think that you have to do all this work to build up rapport into order to successfully sell. Or, you may […]
