The Disengaged Prospect: Engaging B2B Customers in a Digital-First World

Business Tips, Sales

Friday, May 10th, 2024

The Disengaged Prospect: Engaging B2B Customers in a Digital-First World

The B2B sales process has undoubtedly changed in recent years due to technological and economic shifts. Cold calls and lengthy in-person meetings, once the cornerstones of B2B enterprise business development, have become a thing of the past. Instead, business decision-makers now conduct a staggering amount of research online before engaging with a salesperson. A study […]

Marketing and Sales Strategy: Use it to Build Productivity at Your Small Business

Marketing and Sales Strategy: Use it to Build Productivity at Your Small Business

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]

7 Visual Trends in Media and Publications

Marketing, Sales

Tuesday, October 25th, 2022

7 Visual Trends in Media and Publications

Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word. This […]

Prepare Your Business for Memorial Day

Calendar, Productivity, Sales

Friday, May 21st, 2021

Prepare Your Business for Memorial Day

Approximately one week from today — everyone working from their home or office will make a mass exit to enjoy a long weekend. Memorial Day is celebrated in the United States on the last Monday of May. This year it falls on the final day of the month, the 31st. Businesses around the nation will […]

Make Your Customer Experience Better

Business Tips, Marketing, Sales

Friday, June 19th, 2020

Make Your Customer Experience Better

Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]

How to Simplify Your Sales Strategy So You Can Earn More In Less Time

Sales

Wednesday, September 11th, 2019

How to Simplify Your Sales Strategy So You Can Earn More In Less Time

Running your own business and knowing how to sell go hand in hand. Whether you’re selling to other customers or other businesses, the idea of actually selling can seem overwhelming and time-consuming. You may think that you have to do all this work to build up rapport into order to successfully sell. Or, you may […]

How Do You Look Up Past Appointments in Your Calendar?

Productivity, Sales

Tuesday, February 5th, 2019

How Do You Look Up Past Appointments in Your Calendar?

I have a pretty good guess on what you’re thinking. The appointment is done and over with. Why would I want to spend time looking up my Google Calendar history or my past Outlook events? Let’s say you’re doing your taxes. You may need to review several events or appointments that your accountant will need […]

How to Create a Sales Funnel In One Day

Business Tips, Sales

Wednesday, January 2nd, 2019

How to Create a Sales Funnel In One Day

It’s so easy to get caught up in the cycle of being ‘busy’ as an entrepreneur and never really getting anything done. If you feel like you’re just spinning your wheels, it’s important to slow down, get on a schedule and determine a plan for action. Instead of spending a ton of time planning and talking […]

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