5 Ways to Connect With Your Online Community

Business Tips, Marketing

Wednesday, June 15th, 2022

5 Ways to Connect With Your Online Community

To be successful with your online community, you need to make sure your audience knows you and what you stand for. Brand identity is great, but clear brand identity is vital in most markets nowadays. Gray areas leave members unclear where a brand stands and create doubt, so make sure yours is distinct and original […]

How To Engage Niche Audiences at the Right Time

Business Tips, Marketing

Thursday, June 2nd, 2022

How To Engage Niche Audiences at the Right Time

Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, pizza restaurant owners don’t have to scratch their heads too much to figure out who […]

9 Sales Presentation Tips that will Close More Deals

Marketing

Saturday, March 5th, 2022

9 Sales Presentation Tips that will Close More Deals

You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an important client. You feel confident that your product quality and personal sales techniques will shine. But closing a deal requires more than a good product and […]

Trends in SEO that Will Affect Every Industry

Marketing

Wednesday, January 12th, 2022

Trends in SEO that Will Affect Every Industry

Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines use bots to crawl pages on […]

Top Tools and Resources for eCommerce Brands

Marketing

Tuesday, November 9th, 2021

Top Tools and Resources for eCommerce Brands

In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board. This new norm has carried into 2021 despite much […]

5 Reasons Why Small Businesses Fail (And How to Avoid Each of Them)

5 Reasons Why Small Businesses Fail (And How to Avoid Each of Them)

Nobody plans to fail — especially not small business owners. But many don’t plan well enough to succeed, either. And unfortunately, there’s no shortage of reasons why small businesses fail that you can fall victim to. According to the Bureau of Labor Statistics, about 20 percent of new businesses fail in their first two years. […]

5 Time-Saving Content Marketing Hacks and Tools

Marketing

Wednesday, August 26th, 2020

5 Time-Saving Content Marketing Hacks and Tools

If you’re running a digital or physical business, effective content marketing is crucial. You might as well skip over producing content at all if you’re not going to market it properly. Creating quality content takes a lot of time and effort. By the time you get to the marketing part, you may feel a little […]

Make Your Customer Experience Better

Business Tips, Marketing, Sales

Friday, June 19th, 2020

Make Your Customer Experience Better

Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]

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