Are you planning a conference for the coming year? Make sure you don’t spend more time on swag than you do on designing your event experiences for customers. It’s not that swag doesn’t matter. It does. Event attendees expect swag, and a recent survey showed that people especially like to receive physical planners and digital […]
Sales cycles stretch. A 30-day deal becomes 90+ days. A conversation that should close becomes a series of follow-ups that live in your inbox and are executed daily. The problem isn’t the deal. It’s the schedule. Without time blocks dedicated to deal progression, your pipeline stalls. With conscious time blocks, deals move faster because you’re […]
You open your inbox and two hours vanish to “Sounds good” and “Can you clarify?” replies. The work isn’t the problem. The workflow is. Email ping-pong thrives on fuzzy ownership, missing context, and vague next steps. The fix isn’t another tool. It’s designing emails that trigger actions, decisions, or calendar events with as little back-and-forth […]
Consumers aren’t satisfied to simply buy products from companies anymore and just walk away. They crave deeper, more meaningful customer relationships with the brands they choose. In other words, it’s time to start investing in your customer relationships. Building relationships with buyers is a surefire way to future-proof your business. For one, you’ll make it […]
Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing strategies to develop, employees to supervise, budgets to balance, and always unexpected challenges to overcome. However, during a product launch, everything is turned up a […]
For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach more people. However, splitting your time and resources between these differentiated approaches can be a difficult balancing […]
In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]
Think back to the last few meetings you had: Were they online or in-person? These days, meeting and interacting in-person with coworkers has become a nice-to-have, and virtual has become our norm. Because of this, our professional presence — and in particular, our presence in a virtual setting — has become a critical piece of what […]
Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word. This […]
To be successful with your online community, you need to make sure your audience knows you and what you stand for. Brand identity is great, but clear brand identity is vital in most markets nowadays. Gray areas leave members unclear where a brand stands and create doubt, so make sure yours is distinct and original […]
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