5 Time-Saving Content Marketing Hacks

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Marketing

Saturday, July 6th, 2019

5 Time-Saving Content Marketing Hacks

It’s a beautiful thing when people take time out of their day to read content that your company puts out into the world. It’s not so great if you’re too busy for the content creation process and are putting out less content than you’re capable of as a result. In an ideal world, ideas would flow all day with […]

Practical Ideas for Increasing Exposure in Crowded Niches

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Marketing

Thursday, April 25th, 2019

Practical Ideas for Increasing Exposure in Crowded Niches

The internet has lowered the threshold for entrepreneurship and removed many of the barriers to entry that previously existed in certain markets. This has led to an influx of new ventures in certain industries, leaving crowded spaces with lots of unique challenges. Chief among them is the challenge of increasing exposure for your brand. Why […]

How to Ensure Social Media Mistakes Don’t Ruin Your Startup

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Marketing

Monday, April 8th, 2019

How to Ensure Social Media Mistakes Don’t Ruin Your Startup

Since the beginning of my entrepreneurial pursuits, I’ve used social media to gain a following for both my personal brand and the startups I’ve developed. The investment of time in developing your social media presence can be all-consuming, even with great tools and automation. However, the return is well worth it in the form of […]

5 Steps to Create a Content Calendar that Wins

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Marketing

Wednesday, April 3rd, 2019

5 Steps to Create a Content Calendar that Wins

One of the biggest mistakes that I made when I first launched my blog was not taking the time to create a content calendar. At the time I didn’t see what all the hype was about, but I quickly noticed that I was scrambling daily to create and share awesome content. I was actually spending […]

8 Steps to Planning Digital Content in Less Time

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Business Tips, Marketing

Wednesday, July 4th, 2018

8 Steps to Planning Digital Content in Less Time

I’m a planner. I love writing things down and preparing myself for the work week in advance. Still, as a content producer myself, planning website content isn’t always an easy task. When you do finally force yourself to sit down and start planning content for your website, blog, email list, etc. it can be a […]

How to Make Your Emails More Effective

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Marketing

Tuesday, May 29th, 2018

How to Make Your Emails More Effective

When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and changed beyond just sending a simple message to someone.  But as wonderful […]

How to Respect Employees in Your Startup

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Business Tips, Marketing

Wednesday, May 2nd, 2018

How to Respect Employees in Your Startup

Stanford Business recently released an article that is making waves. In the article, they discuss a new book that argues how Corporate America is the cause of the American health crisis. The article points to several different cultural and environmental factors that are negatively affecting people – starting with how they don’t respect employees. As […]

7 Things You Need In a Blog Editorial Calendar

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Marketing

Wednesday, February 7th, 2018

7 Things You Need In a Blog Editorial Calendar

While teaching a class for my group coaching students, the subject of a blog editorial calendar came up. Many of the students are interested in increasing their visibility online and at the end of the day that requires content. That also means they need to stay organized and consistent. I decided to create and share […]

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