Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word. This […]
To be successful with your online community, you need to make sure your audience knows you and what you stand for. Brand identity is great, but clear brand identity is vital in most markets nowadays. Gray areas leave members unclear where a brand stands and create doubt, so make sure yours is distinct and original […]
Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, pizza restaurant owners don’t have to scratch their heads too much to figure out who […]
You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an important client. You feel confident that your product quality and personal sales techniques will shine. But closing a deal requires more than a good product and […]
Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines use bots to crawl pages on […]
In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board. This new norm has carried into 2021 despite much […]
Are you running a small business or offering freelance services? One thing you’ve probably heard by now is to establish a strong social media presence and start marketing yourself online. It’s true, many entrepreneurs have been able to make a name for themselves and grow their customers and client list by effectively utilizing social media. […]
Nobody plans to fail — especially not small business owners. But many don’t plan well enough to succeed, either. And unfortunately, there’s no shortage of reasons why small businesses fail that you can fall victim to. According to the Bureau of Labor Statistics, about 20 percent of new businesses fail in their first two years. […]
If you’re running a digital or physical business, effective content marketing is crucial. You might as well skip over producing content at all if you’re not going to market it properly. Creating quality content takes a lot of time and effort. By the time you get to the marketing part, you may feel a little […]
Today — some say that anyone can be an influencer. That statement is not entirely true. But without an online calendar, it’s more than an uphill climb — it’s near impossible. To be an influencer, you have to “be” more than you are — you have to love people and care about them. But, when […]
