If you’re not using automating scheduling in your business, you could be wasting a ton of time, energy, and resources. One of the best things to automate is your marketing funnel. Marketing should be the core outreach tool for your business. It’s how you get new customers, clients, and, business partners.
If you’ve created a sales funnel to move prospects through the process of doing business with you, why not automate it with scheduling to lighten your workload?
Here are some tips to help you get started.
Any automated scheduling tools you use should fit in nicely into the rest of your marketing efforts. It doesn’t matter if you are using email marketing or an automation platform. Always include a scheduling link as part of the call to action in your emails.
By syncing the scheduling tool with existing tools, you will be able to trigger campaigns and automate actions as soon as your leads create a schedule. Some tools even allow you to automate the process of removing active leads from email lists.
Use Scheduling Links In Email Campaigns
Sending a series of emails to your audience?
One of the best ways to create leads is by integrating the scheduling tool with the email call-to-action. I see plenty of email campaigns where the company asks you to like their social media page or check out their latest article in the call to action.
Why not prompt people to skip those steps and schedule a call to actually start working with you? Make it easy (and automatic) for the prospect to find your scheduling link and arrange for a meeting with you.
Warm leads may jump on the opportunity to schedule time with you while other leads may need to keep moving forward in the marketing funnel before deciding to do a consult with you.
Add Scheduling Links to Other Platforms
If you have a website, ensure the scheduling tool is embedded within it. You wouldn’t have to do anything else to include the scheduling tool on your website.
In essence, the embedding can be done on any page of your website. A good example is the pricing page so that a prospect can make arrangements to speak with you or your team if they have any questions. Anyone asking about the price is not far from making a decision to buy.
Use Your Scheduling System as an Analytics Tool
Finally, use your calendar tool for analytics to further market to prospects even after your meeting.
First, you can analyze which marketing emails are leading to the most scheduled calls and make tweaks to your process.
Once you get calls on your calendar, realize that a smart calendar reinforced with AI can help you create an agenda for the call and develop an optimal amount of time for a sales meeting. It can also recognize question words and understand how often the meeting’s leader asked questions that provoked a response from other participants. This can help you figure out where people are in their journey and how to follow up or close the sale.
At the end of the day, don’t take automated scheduling for granted. Use it in conjunction with your smart calendar scheduling tool to boost your business and save you time and effort.