Consumers aren’t satisfied to simply buy products from companies anymore and just walk away. They crave deeper, more meaningful customer relationships with the brands they choose. In other words, it’s time to start investing in your customer relationships. Building relationships with buyers is a surefire way to future-proof your business. For one, you’ll make it […]
You may have heard this one before. As you wait to interview for a new job, you hear the words, “The Director of First Impressions will be with you shortly.” Traditionally, job titles have served as a way to quickly express the nature of an individual’s work. However, companies have used more creative and grandiose […]
Whether you deal with $500,000 service contracts or $5 retail products, every touchpoint you have with a customer is an opportunity to care for them—and keep them coming back to your brand for life. What if someone asked your customers, “How do you feel about that brand?” How would they answer? It seems like an […]
Bad bosses foster bad blood throughout the whole team. That’s not just theoretical, either — it’s been proven again and again. For instance, a Gallup study showed lousy managers contributed to about half of their organizations’ resignations. But to be honest, not all supervisors belong in a Dilbert cartoon. Take you, as an example. You’re […]
Nobody plans to fail — especially not small business owners. But many don’t plan well enough to succeed, either. And unfortunately, there’s no shortage of reasons why small businesses fail that you can fall victim to. According to the Bureau of Labor Statistics, about 20 percent of new businesses fail in their first two years. […]
Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]
There’s no way to sugarcoat this; starting a business is no easy task. You wear multiple hats; you’re continually building clients, don’t forget networking. If you’ve built many businesses, as an entrepreneur — you understand the very real possibility of failure. But how do you determine whether working with a friend is a good idea? […]
First, you’re going to have to cut yourself some slack to make yourself more effective. If you’re involved in sales or you are an entrepreneur out networking, traveling is a significant part of your professional life. After all, without hitting the road how can you expect to bring-in cash and connect with prospective clients and […]
Flexible schedules are all the hype these days. Most people would welcome the opportunity to set their own schedule and work whenever they want. This is one of the key benefits of being in business for yourself. It’s a leading reason why more and more people are leaving their 9-5 jobs to start freelancing or […]
The success of a business is rooted in great leadership. And when leadership is lacking, the future of an entire company can be put at risk. Bosses should be motivating, relatable, transparent and aware—these are the traits of today’s most effective and successful business leaders. When leaders err on the side of narcissism and perfectionism, […]
