The B2B sales process has undoubtedly changed in recent years due to technological and economic shifts. Cold calls and lengthy in-person meetings, once the cornerstones of B2B enterprise business development, have become a thing of the past. Instead, business decision-makers now conduct a staggering amount of research online before engaging with a salesperson. A study […]


Deanna Ritchie
Editor-in-Chief at Calendar. Former Editor-in-Chief and writer at Startup Grind. Freelance editor at Entrepreneur.com. Deanna loves to help build startups, and guide them to discover the business value of their online content and social media marketing.