Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an augmented reality experience on their phone. But today, companies are experimenting with guerrilla marketing like this. Introducing an element of surprise into their advertising campaigns shocks consumers […]























Deanna Ritchie
Editor-in-Chief at Calendar. Former Editor-in-Chief, ReadWrite, Editor-in-Chief and writer at Startup Grind. Freelance editor at Entrepreneur.com. Deanna loves to help build startups, and guide them to discover the business value of their online content and social media marketing.