Many founders underestimate the amount of capital required for proper marketing. Not only that, many don’t even know where to start. Luckily for you – we’ve compiled a few marketing tips for entrepreneurs with limited marketing knowledge. Here are four marketing tips for your startup that will help your team stay competitive. 1. Market Your […]
Marketing has become one of the most complicated industries in the modern world. With so many different methods, channels, and goals it’s important to become familiar with them all if you want to stay competitive. So when it comes to marketing skills which are the most important to acquire? This really depends on which marketing […]
As a small business owner you need to wear many hats as you grow your company. In your early stages it’s common to take them on yourself as they don’t require your full attention. That said there comes a point where you simply can’t juggle them all. When that time comes you should definitely consider […]
Networking isn’t easy. If you’re naturally an introvert it can be extra difficult. That said I can’t stress how important it is to get out and network. People that are well networked have access to connections beyond our wildest imagination. Whether it’s an exclusive event or simply advice you never know when you’re going to […]
Each year that we are in business, productivity becomes more important even as the company expands and more talent is added to the team. The problem is very few know where to start when it comes to improving productivity. Like most things, change doesn’t happen overnight. That said it’s extremely important to make small changes […]
Work will always have its ups and downs. While it’s okay to feel down from time to time it’s always best to keep a positive spirit. So what does it take to have a happier workday? Since happiness is subjective it’s tough to give a definitive answer. However there are plenty of strategies that have […]
Time management is a skill that will pay dividends forever. If you don’t manage your time well it will seriously cost you in both your personal and professional life. The reason why time management is so important is because time is the one variable that we all have in common. There will always be discrepancies […]
Sales is tough. It’s tough because it typically requires hours and hours of effort with sparse rewards. That said, it can also be the most lucrative position if you’re able to close the right deals. Luckily for you, there are sales tactics that have been proven to work over the years. Here are five essential […]
The majority of us lead very busy lives. With so many things going on it’s often difficult to maintain long-term focus. We tend to focus so much on what’s directly ahead of us that our long-term goals get pushed back. Luckily for you, there are ways to stay on track. Here are four strategies you […]
The opportunity to work from home is great. No need to commute, no need to dress up, and most of all little to no distractions. While working from home has its advantages it also has a few drawbacks. If you’re home there’s nobody to loom over your shoulder to make sure you stay on task. […]
Renzo Costarella
Renzo Costarella is an entrepreneur, avid learner, and startup enthusiast currently living in Silicon Valley. He consults for several startups in the Bay Area and is pursuing a few ideas of his own.