Although social media is being utilized more and more in the business world, not all businesses are using it. Those businesses may be missing out on valuable exposure which could increase their customer base.

Regardless, the ones that actually do use social media may still be missing the boat. If your business is one that uses social media incorrectly, you could be losing out on revenue.

The reason? Potential customers are not being reached. They aren’t seeing your posts when they could be if you use the posts to their best advantage.

Thankfully, there is a way to correct that problem and get your posts seen. Here’s why you should schedule your social media posts in order to increase your exposure.

You Can Only Do So Much in a Day

If you think you can post on social media and respond to all of the comments you get as soon as they are made, you can’t. There are only so many hours in a day and you have to sleep during some of them.

One of the answers to this problem, then, is to schedule your social media posts.

Increase Your Productivity

Although there is a limit to the number of hours in your day, you can increase your productivity and get more within those hours. For example, spending 45 minutes to an hour scheduling your social media posts for the whole week allows you to do other things with the rest of your days.

On the other hand, when you aren’t scheduling your social media, you must log in periodically and post. One problem with doing that is a distraction. You may become sidetracked and lose valuable work time.

In addition, it takes time to log in each time and it does add up the more you do it.

Keep Costs Down

Obviously lost time and productivity is lost income. But the other upside to scheduling your posts is that is can be done for free or for a small monthly fee.

There are a variety of programs you can use to manage social media without having to pay. Hootsuite, Buffer, and even Facebook itself will allow you to schedule your posts without charge.

However, it does depend on the number of posts you make. There are limits and if you go over them, you will probably have to change to a plan that has a fee attached to it.

Post Consistently

You can post to various social media networks consistently and at peak times when you schedule them. When your customers and followers look at their social media network, such as Twitter, they will be more likely to see your post if it’s scheduled for a high traffic time frame.

Strategically Post

When you choose to schedule social media you can also use some strategy. As an example, if you have a post that has had a high number of hits you might wish to repost it at some point. Or, you might have certain posts you want to go out each month.

To make that happen you can set them up on a schedule so you don’t have to waste time doing it over and over again.

Social media is a great marketing tool if managed and used to its potential. To do that, schedule your social media posts and watch your business grow.