The internet has lowered the threshold for entrepreneurship and removed many of the barriers to entry that previously existed in certain markets. This has led to an influx of new ventures in certain industries, leaving crowded spaces with lots of unique challenges. Chief among them is the challenge of increasing exposure for your brand. Why […]
Since the beginning of my entrepreneurial pursuits, I’ve used social media to gain a following for both my personal brand and the startups I’ve developed. The investment of time in developing your social media presence can be all-consuming, even with great tools and automation. However, the return is well worth it in the form of […]
One of the biggest mistakes that I made when I first launched my blog was not taking the time to create a content calendar. At the time I didn’t see what all the hype was about, but I quickly noticed that I was scrambling daily to create and share awesome content. I was actually spending […]
When you are slated with the task of finding ways to increase revenue for you and your team — think “schedule.” How do you schedule your team for revenue increases? To build great revenue increases — the whole team has to rise together. What you are building is a team that can consistently regenerate itself […]
I’m a planner. I love writing things down and preparing myself for the work week in advance. Still, as a content producer myself, planning website content isn’t always an easy task. When you do finally force yourself to sit down and start planning content for your website, blog, email list, etc. it can be a […]
When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and changed beyond just sending a simple message to someone. But as wonderful […]
Stanford Business recently released an article that is making waves. In the article, they discuss a new book that argues how Corporate America is the cause of the American health crisis. The article points to several different cultural and environmental factors that are negatively affecting people – starting with how they don’t respect employees. As […]
While teaching a class for my group coaching students, the subject of a blog editorial calendar came up. Many of the students are interested in increasing their visibility online and at the end of the day that requires content. That also means they need to stay organized and consistent. I decided to create and share […]
A private coaching client recently asked me how it’s possible to keep building a brand when you are busy with client work – particularly when you are just starting out. People seem to think there aren’t enough hours in the day to get it all done. While I now have a team to help me […]
Video is one of the fastest growing marketing tactics out there with online video viewing accounting for 50% of all mobile traffic and mobile video consumption rising 100% each year. Video is definitely on the rise, but the hardest part for brands to adapt is the fact that many see video as being expensive. Hiring a production […]
