For years, those of us who worked remotely relied on web and video conferencing tools to stay connected with our colleagues. Besides aiding in collaboration, they’ve also been essential in building rapport with our team members and clapping back against the loneliness that comes from remote work. However, stay-at-home orders have made these tools essential. […]
Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]
Last weekend I hung out with some friends who I haven’t seen in a while. Out of the blue, one of my best friends blurted out that he wanted to start blogging. It caught me by surprise. He had never expressed interest in this before. So, I asked what made him want to launch his […]
Today, significant businesses are being more dynamic and flexible with their marketing budgets. Making cost-effective decisions in business is valuable to sustaining a robust and effective marketing strategy. For many businesses, this means investing in a lower budget marketing system that makes use of resources more efficiently. With these factors considered, here are several low-budget […]
After starting a new business, you’ll need some way to spread the word about your existence. Marketing involves improving your brand recognition and visibility while attracting new clients. Most entrepreneurs turn to digital marketing. It’s an accessible way to market and advertise your business. Your success in this area isn’t a guarantee. If you want […]
It’s a beautiful thing when people take time out of their day to read content that your company puts out into the world. It’s not so great if you’re too busy for the content creation process and are putting out less content than you’re capable of as a result. In an ideal world, ideas would flow all day with […]
The internet has lowered the threshold for entrepreneurship and removed many of the barriers to entry that previously existed in certain markets. This has led to an influx of new ventures in certain industries, leaving crowded spaces with lots of unique challenges. Chief among them is the challenge of increasing exposure for your brand. Why […]
Since the beginning of my entrepreneurial pursuits, I’ve used social media to gain a following for both my personal brand and the startups I’ve developed. The investment of time in developing your social media presence can be all-consuming, even with great tools and automation. However, the return is well worth it in the form of […]
One of the biggest mistakes that I made when I first launched my blog was not taking the time to create a content calendar. At the time I didn’t see what all the hype was about, but I quickly noticed that I was scrambling daily to create and share awesome content. I was actually spending […]
When you are slated with the task of finding ways to increase revenue for you and your team — think “schedule.” How do you schedule your team for revenue increases? To build great revenue increases — the whole team has to rise together. What you are building is a team that can consistently regenerate itself […]
