You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an important client. You feel confident that your product quality and personal sales techniques will shine. But closing a deal requires more than a good product and […]
Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines use bots to crawl pages on […]
In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board. This new norm has carried into 2021 despite much […]
Are you running a small business or offering freelance services? One thing you’ve probably heard by now is to establish a strong social media presence and start marketing yourself online. It’s true, many entrepreneurs have been able to make a name for themselves and grow their customers and client list by effectively utilizing social media. […]
Nobody plans to fail — especially not small business owners. But many don’t plan well enough to succeed, either. And unfortunately, there’s no shortage of reasons why small businesses fail that you can fall victim to. According to the Bureau of Labor Statistics, about 20 percent of new businesses fail in their first two years. […]
If you’re running a digital or physical business, effective content marketing is crucial. You might as well skip over producing content at all if you’re not going to market it properly. Creating quality content takes a lot of time and effort. By the time you get to the marketing part, you may feel a little […]
Today — some say that anyone can be an influencer. That statement is not entirely true. But without an online calendar, it’s more than an uphill climb — it’s near impossible. To be an influencer, you have to “be” more than you are — you have to love people and care about them. But, when […]
For years, those of us who worked remotely relied on web and video conferencing tools to stay connected with our colleagues. Besides aiding in collaboration, they’ve also been essential in building rapport with our team members and clapping back against the loneliness that comes from remote work. However, stay-at-home orders have made these tools essential. […]
Without customers, your genius, innovative, and potentially millionaire dollar idea is worthless. That may sound harsh. But, that’s just reality. Your customers are the lifeblood of your business. And, as such, you need to do everything to improve the customer experience. What exactly is the customer experience? I’m glad you asked. Forrester Research defines customer […]
Last weekend I hung out with some friends who I haven’t seen in a while. Out of the blue, one of my best friends blurted out that he wanted to start blogging. It caught me by surprise. He had never expressed interest in this before. So, I asked what made him want to launch his […]
