Merriam-Webster’s word of the year for 2023 is one that’s seen an uptick in searches this year. The reason? In today’s digital world, it’s harder than ever to tell what’s real. Which word did they choose for 2023? It’s “authentic.” Unlike “rizz,” which was also considered for word of the year, “authentic” isn’t a new, […]
In today’s digital age, social media is an essential tool for all businesses. Using it can help you build relationships, increase sales, and connect with your customers. However, you must understand your social media positioning to succeed on social media. Brand Positioning Explained In 1969, advertising executive Jack Trout coined the phrase “positioning.” He defined […]
At the time of this writing, it’s spring. So, I’ve been spending as much time as I can outside. A few ways to spend a great time outside are by tinkering with a vegetable garden, playing with your kids, riding your bike, or getting in shape. Now, unless you’re oblivious, fruits and veggies don’t just […]
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