The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, buyers are constantly bombarded with content, making personalization a requirement for cutting through the noise and staying competitive. Generic messaging simply doesn’t draw attention from buyers who expect businesses to understand […]


Deanna Ritchie
Editor-in-Chief at Calendar. Former Editor-in-Chief and writer at Startup Grind. Freelance editor at Entrepreneur.com. Deanna loves to help build startups, and guide them to discover the business value of their online content and social media marketing.