Are you planning a conference for the coming year? Make sure you don’t spend more time on swag than you do on designing your event experiences for customers. It’s not that swag doesn’t matter. It does. Event attendees expect swag, and a recent survey showed that people especially like to receive physical planners and digital […]
Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an augmented reality experience on their phone. But today, companies are experimenting with guerrilla marketing like this. Introducing an element of surprise into their advertising campaigns shocks consumers […]
Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work through them all. The growing number of online audio listeners represents a new consumer segment that businesses are increasingly targeting with their marketing messages. […]
Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing strategies to develop, employees to supervise, budgets to balance, and always unexpected challenges to overcome. However, during a product launch, everything is turned up a […]
For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach more people. However, splitting your time and resources between these differentiated approaches can be a difficult balancing […]
In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]
Productivity is essential in evaluating business performance. However, it is also worth noting that productivity isn’t the same as busyness. Productivity often goes hand in hand with efficiency. When people can get more done with less effort, they’re productive. It’s the classic “work smarter, not harder” mindset. One of the best ways to boost productivity […]
If you’re with marketers, you understand how critical it is to communicate with customers to increase client retention, customer engagement, and close sales. However, carving out real one-on-one time may seem harsh, with even more on your to-do marketers list each day — even if you use outsourcing. That’s why it’s a good idea to […]
Are you running a small business or offering freelance services? One thing you’ve probably heard by now is to establish a strong social media presence and start marketing yourself online. It’s true, many entrepreneurs have been able to make a name for themselves and grow their customers and client list by effectively utilizing social media. […]
The internet has lowered the threshold for entrepreneurship and removed many of the barriers to entry that previously existed in certain markets. This has led to an influx of new ventures in certain industries, leaving crowded spaces with lots of unique challenges. Chief among them is the challenge of increasing exposure for your brand. Why […]
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